Online marketing helps a company to build brand recognition, relationships, and ultimately close deals. With a marketing strategy, information can be spread to and gathered about potential customers, increasing your chances of welcoming visitors as actual customers. Simply put, it's about moving potential customers towards your products and services through means such as:
The goal is always the same: Stand out, generate visitors, spark their interest, and sell your product or service.
Today, information is easily accessible online. Think about search engines, social media, and other online channels. This has led to the rise of the 'self-directed buyer' and, in turn, the attention economy. Buyers are often well-informed about the product or service before the first customer contact is made. This makes your online presence more critical than ever. Nowadays, it's more likely that the buyer finds you before you find the buyer.
A marketing strategy helps in generating leads. You build trust and attract the interest of buyers during their self-study process. And importantly, you do this before the first customer contact is made.
Being able to measure which (potential) customers are interested in your information opens up possibilities. By collecting this information, you can more easily analyze the needs of these (potential) customers and how to better optimize your customer loyalty. Here are a few examples of useful information that can be collected:
We also take care of creating content for your marketing and distributing it. Keep in mind that a marketing strategy, like a portal, modx webshop of website, is always in development. Continuous analysis of as many sources as possible allows you to learn better who your customers are, what they expect from you, and how you can act on that.
Marketing is exciting, but it can also be quite overwhelming. Marketers feel a lot of pressure to be methodical, produce brilliant content, earn social stars, and be true spreadsheet wizards. DBB stands for tools that simplify this for marketers. With our digital building blocks, it is now possible to include the following functions in your CMS;
I will be happy to help you further. Feel free to get in touch.